Nissan Rogue – Rogue One: A Star Wars Story
Hello and welcome to Saturday morning. October is nearly over and we’re fast approaching the silly season. Car Companies are very happy to hang their hat on what they think will be the next big thing in cinema. It’s Nissan’s turn this time as the auto sponsor of the soon to be released Rogue One: A Star Wars Story. Given the extensive experience of various car companies over the millennia, you’d only expect it to get better and better. Nissan release this trailer next Monday October 31st with the movie to hit cinemas in mid-December. (Click the text below the image to see)
May the Force be with you – thanks to our US based colleagues Autoguide for this story.
As promised, the Japanese automaker has released its first Star Wars-themed television ad that ties into the upcoming Rogue One: A Star Wars Story movie. Nissan is one of five global brands joining with LucasFilm to promote the first-ever standalone Star Wars story and the Japanese automaker will also be launching a 2017 Nissan Rogue: Rogue One Star Wars Limited Edition vehicle. Although the special vehicle won’t debut until the 2016 L.A. Auto Show, Nissan did reveal that a numbered, limited-edition, full-sized-replica Death Trooper helmet will come with each purchase of the limited edtiion crossover.
The “Battle Tested” TV campaign will launch on October 31 and will include one 30-second national spot and a full 60-second version in movie theaters and a flight of sales and dealer engagement ads that will come this fall. The ad focuses on highlighting the Intelligent Safety Shield technologies available on the 2017 Nissan Rogue, including Intuitive All-Wheel Drive and the Forward Emergency Braking with Pedestrian (or Droid) Detection system.
At a remote test facility, the new Nissan Rogue gets battle-tested with the ultimate challenge: a simulated battlefield from ROGUE ONE: A STAR WARS STORY. Using the Nissan Rogue’s Intelligent All-Wheel Drive and Safety Shield Technologies, our Nissan engineer test driver takes on storm troopers, TIE fighters, AT-ACTs and anything the galaxy throws the Rogue’s way.
“Nissan’s new custom-designed campaign aims to provide Nissan and Star Wars fans exclusive access to the popular franchise in ways they’ve never seen before,” said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America. “Through this exciting campaign, Nissan offers customers new Star Wars experiences as well as a unique look at what driving with the advanced technologies already available on Nissan’s industry-leading cars, trucks and SUVs brings.”
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