Fiat Chrysler Australia – What’s happening?
Hi. Bob Aldons from Car Business with an opinion on the parlous state of Fiat Chrysler in Australia. For those without access to the Car Industries monthly VFACT’s figures, you’d not really know
how disastrous this manufacturer’s numbers are. In September 2015, the numbers were 2726 so less than a year later, the brand’s numbers are down over 55% year on year.
Model Line 2016 2015 Change
Jeep 932 2149 56.6% down
Fiat 180 263 31.5% down
Alfa Romeo 52 159 67.2% down
Chrysler 33 74 55.4% down
Dodge 19 81 76.5% down
Total 1216 2726 55.4% down
And arguably the best question is why? Over the last 2 years in particular, Fiat Chrysler, or more particularly the Jeep model line have suffered from customer backlash. A couple of Jeeps were trashed, crushed, had videos made – just terrible stuff.
And what about the dealers who invested millions of dollars in new facilities based on those high volumes? I personally know of a large number of dealers who want to hand back their franchises but can’t due to the change in volumes – no-one wants to buy them
Fiat Chrysler – you have a responsibility to those who invested time, effort and money into your franchise. Time to do something about it.
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