Car Broker tells the tale of Sharon from Taigum
Hi, Bob Aldons from Car Business, Brisbane Car Broker. I’ve got a story to tell you about a customer’s recent buying experience. Sharon (name changed to protect her from maliciousness from the companies involved) wanted to purchase a new Subaru. Sharon was referred to me by another customer who had been happy with the way I’d arranged their new car. Sharon and I arranged to meet to discuss the purchase.
On the afternoon prior to the meetup date, Sharon called me to tell me that she was going through another company, Union Shopper. Apparently, Sharon had been told this company was the preferred car broker for the company she worked for – a big bank. Why? Apparently, Union Shopper didn’t charge any fees, unlike me, and that thought had convinced Sharon to go directly with them.
I suggested to Sharon that all may not be as clear as she thought. I advised her that most car brokers operating around Australia, who claimed ‘no fees’ were actually receiving payment from the dealer, under the table. And, in my experience, brokers who received payments that way weren’t out there negotiating the best price for the customer.
Thankfully, Sharon decided to chat with me about the purchase. I met with Sharon on Sunday, discussed exactly what she wanted and valued her trade-in. Soon after, I presented Sharon with an offer on exactly the vehicle she wanted. A couple of days later, Sharon sent me an email and I was a bit shocked at what she had to say.
Here’s what ‘Sharon’ from Taigum has to say
Hi Bob. FYI – I’ve been trying to contact the Union Shopper since Sunday when I got home after seeing you. I gave them a days grace… but they didn’t respond to my email, so I rang instead. I couldn’t get through when I tried them on Tuesday, so I rang again yesterday and had to leave a message – it said I was first in the queue and that I would receive a callback… that was at 8 am yesterday morning – I know this because the guy who eventually rang me this morning at 9 am told me what time they received my message!
I did not give them your quote. Instead, I gave them the price Phil from Subaru Rothwell provided on Saturday afternoon ($33K – inclusive of trade-in on my Camry). When I spoke to the guy, he tells me that I HAVE to have finance organized before they will deal with me AND that once they input a tender, I have no choice but to go ahead with the deal they organize if it’s better than my quote.
I said fine; I’ll ring back when I get finance approval… but I can assure you; I won’t be calling them back now I know how it works. And as for Phil at Rothwell, he hasn’t stopped calling and texting, even though I told him on Saturday that I can’t do anything until my finance is approved, which I told him would probably take a week – so far, it has! – and yet the texts and calls are becoming more and more prolific!
Just to give you an update – I rang finance this morning, and they told me they should have an answer by this afternoon. As soon as I have the go-ahead, I will be going with you.
Now I wish that had been the end of the story and that Sharon had her finance approved and was driving her new Subaru XV, but it’s not.>h3>
It’s nearly 7 weeks since Sharon signed a contract with me and paid her deposit. 7 Weeks and all this time, Sharon has been trying to arrange her finance. It’s not that Sharon has a shaky credit history. She’s worked for a big 4 bank for 20 years, owns her home and has a fantastic credit rating. Sharon banks with an employee credit union. She gets a great rate, no ongoing fees, and no early payout fee. Sounds good, doesn’t it. However, from the time she submitted her application, the credit union has dragged its heels and kept fobbing Sharon off. Just this last Wednesday, Sharon was expecting settlement on the loan and again it didn’t happen.
Sharon discussed the matter with me and I suggested that she speak to the credit union’s customer relationship manager. Finally, Sharon was able to get to chat with someone who cared. That person, Tony, rang me and apologised profusely for the stuff around that Sharon had experienced. He suggested that the paperwork would be with Sharon within a matter of minutes and that, subject to Sharon returning them promptly, he’d be able to fund the transaction – NEXT WEEK. I told Tony that this again was totally unacceptable – Sharon had been waiting nearly 7 weeks to take delivery of her car. I suggested to Tony that if he sent me an email guaranteeing payment next Tuesday, that I’d release the car to Sharon on Easter Saturday
Good Afternoon Bob,
Apologies for the delay in this matter. I can confirm that (name withheld) will transfer funds of $29,663.50 to your account as detailed below on Tuesday 3rd April 2018.
‘Sharon’ is due to collect her new Subaru today and I’m absolutely positive that she’ll be as happy as.
If you’re hunting around for a great price on your next new car, you should call the auto expert, Bob Aldons from Car Business. My company, a car Broker, Car Buyers Agent or Car Buyers Advocate based on the north side of Brisbane, will return your inquiry within 24 hours and make the process of buying a new car easy and stress-free. Are you tired of salesperson tricks? I protect you from the pressure exerted by car dealer’s salespeople. There isn’t any obligation – just a pretty significant saving.
You’re where? Seriously, my services are available for you in any Australian state and territory: from Darwin to Hobart, Cairns to Perth. Car Broker Brisbane, Sydney, Melbourne, Adelaide, Perth, Hobart, and Darwin – I’m available when you need me to be.
Here’s an example
Matt wanted to purchase a Mazda 3 SP25 GT Manual Hatch. The retail value, drive away on that car is around $35,000. Car Business managed to purchase the same car for $28, 123.90 and with our fee Matt paid $25, 588, a saving of over $6000. And how do we know? Another customer, (looking for a new Holden HSV) just paid $35,000 for the same car – but he did it himself, without our assistance
If you’ve got a vehicle to trade, we have some clever ways to maximize the value – from used car dealers keen for your car to assist you to sell it privately. Finance and Insurance? We can handle that too, and we promise you will not be paying exorbitant dealer markups there either.
Trade In Value Example
2014 Jeep Cherokee Limited. Average dealer trade value – $16500. We achieved $22,000
2014 Volkswagen Tiguan 118TSI. Average dealer trade value – $14000. We achieved $16000
So, to get the best new car price, talk to others and then talk me. I’ve got the experience to handle the dealers and achieve the lowest new car prices. If you think you’re entitled to fleet pricing, I can often get better than that too. Whether you’re a small fleet or a large national fleet, Car Business will go to work and get that price down. Lower new car prices are my goal. So you’ll get the best prices from us rather than hoping you can help yourself.
If I can’t get you the best new car price, better than you can get yourself from a car dealer, we won’t charge you any fee. No Saving, No Fee. – that’s what you should expect from a car buying expert.
Car Business WILL save you money on your next new car purchase – guaranteed
The Australian Road Safety Foundation is a not-for-profit organization whose charter is to reduce serious accidents on our roads through training and education. Car Business donates to the ARSF for every car we sell. If you’d like to support this worthwhile foundation, donate to the cause, become a member today or just buy your next new car from Car Business
My reviews aren’t based on power performance or high-speed handling capacity. They’re not based on 0-100 Kim/hr of 4.0 seconds. And they’re certainly not super luxury vehicles that many other “old timers” are feted on by the likes of Ferrari, Lamborghini, and Aston Martin
Back when I started in the motor industry salespeople were schooled and skilled in a process called the road to the sale. Part of that process was a presentation of the car that the customer was ultimately considering,
The six position sell showed the features, advantages, and benefits as it related to that specific car in the eyes and thought process of that particular customer
Those days of a true car sales professional seem to have gone.
Nowadays it seems that all salespeople want to do is accept that the customer knows everything about the car they’re interested in, want to crunch the customer as quickly as possible and get onto the next sale
In my opinion, this is one of the reasons that there’s such a high turnover in salespeople in this industry of ours.
Now I think that I’m a car industry expert, not because I sell lots of cars, but, as I was taught over 40yeras ago, time sells motor cars.
The more time you spend with a customer, the more information you provide them and the more you’re there for them Even AFTER they take delivery of their new car, the more repeat and referral business you’ll get.
Typically second and subsequent sales only provide 10% of a car salespersons business. Referral business, where an existing customer refers a friend, relation or work colleague back tot eh selling salesperson as someone to trust and buy a car from is even less – probably 5%
So, if you’re a young salesperson reading this article, let me tell you that you should be getting 40-50% of your business from repeat and referral business.
And how do you get that much? Well, that’s a story for another article or an opportunity to join me in a training course.
For your interest, my motoring reviews are my opinion of the vehicle I’m testing. The manufacturer or distributor, in this case, Kia Australia, doesn’t tell me what to write or ask for a ‘nice’ review. Nor am I paid for these reviews – I simply call it as I see it.
I often wonder about the ‘truth’ that I see from other motoring journalists. And I’m particularly referring to newspapers, online forums, and magazines where the company that owns the publication receives substantial advertising support from the various manufacturers.
Do the owners or editors tell their journalists to go easy on the review? I’m not sure, never having been in that position. Would I turn to softer reviews if my company was being paid for good reviews? Not likely. My independence as a writer is not for sale. I’d rather say no than be bought.
In any case, If that ever happens, rest assured that I’ll be telling that story with interest.